Make every page on your website serve a strategic purpose.
Your website should evolve alongside your business. A thoughtful SEO strategy can help you identify new opportunities, strengthen your online presence, and make informed decisions about where to focus your efforts. As an SEO consultant, I help service-based businesses and private practices develop a more intentional approach to organic search visibility.
My services combine ongoing research and content planning with hands-on optimization. We may begin by improving existing pages or identifying opportunities for new content. From there, I use available search data to help guide our priorities and refine the strategy over time. My goal is to give your website consistent, professional attention while making SEO a more manageable part of running your business.
What Is On-Page SEO?
On-page SEO involves improving individual website pages to make the content more useful and relevant to readers and search engines. It begins with understanding search intent. What is someone hoping to find when they search for a particular service or topic?
From there, I evaluate how well your page addresses that need. I also consider how the content is organized and whether its SEO elements support the page's purpose. Effective optimization involves making informed improvements that strengthen the quality of your content while helping search engines understand its relevance.
What's Included in My SEO Services?
Every website has different needs, so the work we prioritize will depend on your existing content and business goals. My SEO services combine ongoing research with practical optimization to help improve your website's relevance and usefulness over time.
Keyword Research & Search Intent Analysis
Understanding what prospective clients search for helps us determine which pages deserve attention. I research relevant keywords and related questions, considering how they align with your services. I also evaluate search intent and potential content opportunities. These findings help guide both existing page improvements and future content recommendations.
On-Page Content Optimization
I review existing blogs and website pages for opportunities to improve their organization and relevance. Depending on the page, optimization may include refining headings or improving keyword alignment. I also work with SEO titles and meta descriptions, along with limited readability edits where appropriate. My goal is to strengthen the content while preserving your professional voice and the information that makes it valuable.
Internal Linking & Content Organization
Your website pages should work together to help visitors find relevant information. I identify opportunities to add internal links between related blogs and service pages. These connections can make your website easier to navigate and help search engines understand relationships between your content. I also consider how well your existing pages cover important topics and whether additional content could be useful.
Images, Sources & Supporting SEO Elements
Images and supporting resources can contribute to a more useful reading experience. When relevant, I help select and optimize images for your content. This includes writing descriptive alternative text. I may also incorporate appropriate authoritative sources to support important information and provide readers with additional context.
Content Planning & SEO Recommendations
Ongoing optimization often reveals opportunities for new content. I research topics that align with your services and the questions your audience is asking. I also consider what your website already covers so future content fits into a broader strategy. The goal is to recommend useful topics that support your business priorities.
Website Implementation & Publishing
When included in your SEO service plan, I handle the agreed content updates directly on your website. This may involve formatting pages and adding relevant links. I can also schedule or publish approved content using platforms such as WordPress, Squarespace, and Wix. When appropriate, I submit indexing requests through Google Search Console. Google ultimately determines whether and when content is indexed.
Monthly SEO Packages
Ongoing SEO services are designed for businesses that want consistent attention to their website content without managing every optimization task themselves.
Select SEO — $600/month
Optimization of two client-provided content pieces per month.
A good fit for businesses that want to maintain a focused SEO strategy while gradually improving their website content.
Signature SEO — $900/month
Optimization of four client-provided content pieces per month.
Designed for businesses ready to give more consistent attention to their blogs and website pages.
What's Included in Both Packages?
Both plans include the agreed-upon on-page optimization work, along with ongoing strategic support.
Additional monthly services include:
Keyword research and search-intent recommendations.
Content planning and recommendations for future topics.
A limited website health check to identify apparent issues.
Agreed website formatting and content implementation.
Publication or scheduling of approved content, when applicable.
Relevant internal linking and appropriate indexing requests.
A written SEO performance update or a 30-minute video meeting to review performance and recommendations.
The limited website health check identifies potential concerns. Technical repairs are outside the standard scope. Monthly SEO packages focus on standard-scope optimization of client-provided content. Original copywriting and substantial rewrites are available separately.
What Does Ongoing SEO Support Look Like?
Each month, I use your website's priorities and available search data to guide the work. The specific focus may change as we identify opportunities or learn more about your content's performance.
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I begin by reviewing relevant search queries and your existing website content. Google Search Console can help identify pages receiving impressions and clicks. It can also reveal search terms where your website is appearing but may have room for improvement. Alongside keyword research, this information helps me recommend which pages or topics deserve attention.
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Based on our agreed priorities, I optimize the selected content pieces and carry out the included website updates. One month, we may focus on strengthening existing service pages. Another month, we might improve educational blogs or supporting content for an important service. Each project should have a clear purpose within your overall strategy.
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Google Search Console provides insights into how your website appears in Google Search. I review available data such as impressions and clicks, along with search queries and average positions. These metrics can help us understand trends and identify potential opportunities.
You'll receive a written performance update or have the option of discussing findings during a 30-minute video review. I'll also provide recommendations to help guide our content priorities for the coming months.
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As we gather more information, we can adjust our focus. Some content may benefit from further optimization. Other pages may be performing well enough to shift our attention toward new opportunities.
Because SEO progress takes time, I generally encourage clients to approach ongoing work with a 6–12 month outlook. Results vary depending on the website and its competitive environment. My focus is on consistent, research-informed improvements and making thoughtful decisions based on what we learn.
Individual SEO Services
If you're looking for help with a specific project, I also offer standalone SEO services to address various website need.
SEO Content Opportunities Review
Unsure which website pages need attention first? This focused review examines up to 10 priority pages and available Google Search Console data. I look for keyword opportunities and content gaps. I also consider whether multiple pages may be targeting overlapping search intent.
You'll receive prioritized recommendations to help determine your next steps. The review focuses on content opportunities and does not include a comprehensive technical audit or implementation.
Blog & Service Page Optimization
If an existing page needs improvement, we can determine the appropriate level of support. A tune-up is suitable for a published blog or service page that needs a few targeted adjustments.
Complete optimization involves a more thorough on-page SEO review and agreed improvements to client-provided content. Pages requiring substantial rewriting or expansion may need a separate quote.
Research, Planning & Additional Support
I also offer keyword-informed blog topic lists and custom content refreshes. Additional consulting may include reviewing website content organization or developing internal linking recommendations. Approved metadata updates and certain content-related website changes are also available.
Additional services include targeted blog and service page tune-ups, keyword-informed content planning, and other approved website updates. For hourly services and custom quotes, I'll provide an estimate and obtain approval before exceeding the agreed amount. For individual projects, we'll also clarify whether website implementation is included before work begins.
Need New Content Alongside Your SEO Services?
Sometimes, improving existing pages reveals opportunities for new content. Your website may benefit from additional educational blogs or a new service page. You might also need professionally written content for topics that aren't yet covered.
I offer SEO copywriting alongside my optimization services, making it possible to coordinate both types of work through one provider. Combined monthly packages start at $1,140 for two written and optimized content pieces. A Signature option is also available for four pieces.
Let's Give Your Website a Clearer Direction
Whether you're interested in ongoing SEO support or improving a particular page, I'd love to learn more about your website. We can discuss your current content and identify a practical starting point based on your priorities. I'll bring the research and SEO experience, and your knowledge of your business will help guide the decisions we make.